Many successful musicians complete their careers with music videos. As an important part of the music industry, music videos show not only an artist's singing talent but also how they present themselves. The history of music videos that tell a story, shows how the use of video changed the music industry.
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The Australian television show Countdown premiered in 1974 and played an important role in the development of the music video industry. Music videos are used as a method to promote acts to appear on the show. With the growing popularity of videos, the music industry started to realize the marketing potential of these music videos.
One of the most prominent features of the video is the AC / DC hit "It's a Long Way Up". In the 1980s, countdowns were broadcast in 22 countries.
In 1980, New Zealand band Split Enz was one of the first bands to make a series of promo music videos and put them on videocassette for each song on their album "True Colors".
The Video Concert Hall predicts MTV for nearly three years and is the first national music video program on American television. It premiered in June 1981, one of the first music video programs in the United States, the US Cable Network Night Flight program. That evening flight was just months before MTV.
In 1981 the American video channel MTV was launched and the era of 24-hour music television began. They released a channel with the video "Video kills a radio star". In the 1980s, MTV became an important tool in music marketing. Singers like Madonna don't just use music videos to promote their albums, they also use music videos to create their own images.