Social media is certainly an fundamental component to any business’s marketing and advertising approach, so it wasn't surprising that an episode of the live show for Podiatrists, PodCHatLive would commit the concern to social media for podiatry clinics. PodChatLive is a weekly live stream on Facebook which is hosted by Craig Payne via Australia as well as Ian Griffiths from England. They use a different guest on for every stream and go over many issues, answering queries which might be posted on the Facebook stream. In the end of the live, the recorded version is published to YouTube and the audio versions uploaded as a podcast.
For the show on social media, Craig and Ian had a discussion with Jill Woods and they talked about why Podiatrists typically see promotion being a dirty word, and Jill provided good quality details on the way we may re-frame this and use it for the good of the podiatry profession. Additionally they discussed the pros and cons of social media and discussed some of the various social media sites available and the way to use them, and ultimately how they can be used for good by every one. There was additionally a chat on how the professional/governing organisations could or must use social media. Jill Woods initially worked in advertising and marketing back in 1988, a long time before the web came into existence and before she had ever heard the word podiatry. Since then she has worked in several marketing distinct roles and also qualified as a podiatrist prior to being employed as an associate in a podiatry business and then managing her own private practice. Jill has widely lectured on and about podiatry. Jill has since gained a Masters in adult training & education and started 5 different online and offline businesses in an attempt to find something which could complement her nomadic life as a armed forces better half.