Digital marketing is a new and evolving way of marketing your company’s brand, products or services. Online marketing channels include display advertising, search engine advertising, mobile, search engine marketing, social media marketing, email marketing and lots more.
However, digital marketing can also include SMS/ text marketing, outdoor digital display, banner advertising, digital point of sale display, etc. You can also opt for creative digital agency In Kent, London at Pivotal4.
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A company that offers digital strategy, planning and/or implementation can be referred to as a digital marketing company.
The opportunities created by new technologies have led to the growth of the new digital sector within marketing. When digital was just getting started, the various pieces of the digital puzzle would have been served up as stand-alone offerings.
However, these days, digital marketing companies often offer all the services that you’ll require to put in place your entire digital strategy and implement it.
The growth of digital marketing can be attributed to some of the unique benefits that it presents and the lower cost of entry associated with certain elements of digital marketing.
Online marketing is inexpensive in comparison to traditional channels such as TV, radio, print, outdoor, etc. Firstly, the economic barriers to entry are far less significant than is the case with traditional channels. Secondly, digital offers pricing structures that are not available offline, such as cost per click or cost per acquisition, both of which are associated with better control of investment and in many cases, better return.